Helping Dasi Games Break Into the US Market
Dasi Games, a European mobile games developer with over 20 published titles, had built a strong reputation in their home market, Europe. However, as they looked to expand into the US market, they faced a significant challenge - breaking through to major US publishers. They struggled to get in front of key decision-makers at large US gaming companies to pitch their offer. The US gaming market operates differently from Europe, with publishers relying heavily on established networks, inbound deal flow, and selective partnerships. Without warm introductions or prior connections, Dasi Games found it difficult to get noticed. They needed a structured and effective outreach strategy to engage with the right publishers and position themselves as a valuable partner. That's why they decided to partner with enumeral.
Strategy: A Data-Driven, Multi-Channel Approach
1. Market Research & Publisher Targeting The first step was understanding the US mobile gaming landscape. enumeral and Dasi Games:
- Identified the key publishers in the US market, ranking them based on company size, market influence, and focus on mobile games.
- Analyzed existing game portfolios, business models, and publishing preferences to determine potential fit.
- Researched decision-makers within these companies to identify the right contacts
- heads of publishing, partnerships, and acquisitions.
2. Building a Custom Outreach System With a clear target list, enumeral designed a structured outreach system that combined multiple channels:
- Cold Email Campaigns: Using advanced prospecting tools like Clay, enumeral built highly personalized email sequences tailored to each publisher's interests and past work.
- LinkedIn Engagement: The team connected with key decision-makers, engaging with their content and reaching out with personalized messages.
- Conference Outreach: Since gaming industry events are a prime networking opportunity, enumeral helped Dasi Games identify relevant conferences, set up meetings, and prepare pitches.
3. Refining the Offer To support outreach efforts, enumeral also:
- Developed a dedicated landing page for Dasi Games publishing offer, making it easier for potential partners to understand their value proposition.
- Created targeted lead magnets, such as case studies and demo reels, to provide publishers with clear evidence of Dasi's past success and capabilities.
Securing High-Value Partnerships
Over six months, a strategy guided by the partnership with enumeral delivered strong results for Dasi Games. They secured three major publishing deals with US-based companies, each with an annual contract value over $100,000, and achieved a return on investment exceeding 1,900%. This success gave them a firm foothold in the US market, established a repeatable outreach process, and built valuable industry connections for long-term growth. With this foundation, Dasi Games is now actively expanding its presence in the US mobile gaming space, turning the initial challenge of navigating a competitive market into an opportunity for expansion through deep market research, precise targeting, and a structured outreach system.
Total ACV
$300KNew Partnerships
3ROI
1900%This story highlights how a clear vision and a well-structured strategy can lead to meaningful results. At enumeral, we're proud to help businesses like Dasi Games take the next step in their growth journey. If you're interested in achieving similar success for your organization, let's talk.